1. How does Zara’s approach yield advantage over companies using more traditional approaches to logistics and supply chain management? What might make it difficult for competitors to imitate Zara’s approach? 

2. What factors might limit over time the international success of Zara’s approach?

The focus of this IB in Practice explores “Zara: Using Innovative Supply Chain Management to Transform the International Fashion Industry.” Zara’s revolutionary approach to supply chain management in the fashion industry has allowed it to dictate industry standards and to transform how firms compete in this dynamic sector.