The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What is the

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The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What is the difference between these two approaches, if both lead to standardization?

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International Business

ISBN: 272390

9th Edition

Authors: Ricky W. Griffin, Michael W. Pustay

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Question Posted: Apr 30, 2024 06:04 AM

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The ethnocentric approach and the geocentric approach both suggest standardization of the marketing mix. What is the

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International Business

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