Are standards like those promoted by the International Organization for Standardization (see www.iso.org) a hindrance or an

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Are standards like those promoted by the International Organization for Standardization (see www.iso.org) a hindrance or an opportunity for exporters?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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