Assume you are the CEO of a new firm that has perfected a package of software applications
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Assume you are the CEO of a new firm that has perfected a package of software applications for medium- and large-sized companies to help manage intellectual property applications (patents, trademarks, copyrights). Licenses for companies in the United States have sold briskly, at $2000 per company for more than a year. Now you have heard rumors that your software is being pirated in China. Ironic, isn’t it? Write a briefing for your board of directors with a specific plan of action to address this leakage of your intellectual property into the Chinese market.
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International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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