In phases one and two of the international planning process, countries may be dropped from further consideration
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In phases one and two of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a country that would lead a marketer to exclude a country.
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In phase one of the planning process there are a host of reasons why a country would no longer be co...View the full answer
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Related Book For 
International Marketing
ISBN: 978-0077842161
17th edition
Authors: Philip R. Cateora, John L. Graham, Mary C. Gilly, R. Bruce Money
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