The United States has been described as a litigious society. How does frequent litigation affect the international

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The United States has been described as a litigious society. How does frequent litigation affect the international marketer, particularly in comparison with the situation in other countries?

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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