1. In this scenario, management was able to outline some specific characteristics that the resulting technology must have. Is this a good idea? On the one hand, it provides clear criteria against which proposals can be evaluated; on the other hand, it limits solutions to what management has thought of, which is likely derived from what exists today, not what might exist in the future. How do you balance these two aspects of the problem?

2. Beyond the obvious efficiencies, is management taking a leap of faith when it assumes that going digital will open the door to new products and services, or is it a foregone conclusion? Can you provide some examples of what would be possible with digital PODs that would not be possible with paper-based ones?

3. What are some of the challenges Budway Enterprises faces as it seeks to modernize its business practices? Which are technical in nature, and which are business-related? How do the challenges you identified generalize to other companies?