When a new business is quick to act and captures a market niche before competitors, this is

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When a new business is quick to act and captures a market niche before competitors, this is called____________.

(a) intrapreneurship

(b) an initial public offering

(c) succession planning

(d) first-mover advantage

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Management

ISBN: 9781119323990

4th Canadian Edition

Authors: Barry Wright, Daniel G. Bachrach, John R. Schermerhorn

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