Question: 1. How could feedforward, concurrent, and feedback controls have helped Electronic Arts avoid the problems it encountered with product launch glitches? 2. What output standards

1. How could feedforward, concurrent, and feedback controls have helped Electronic Arts avoid the problems it encountered with product launch glitches?

2. What output standards and input standards would be appropriate for the control process as applied to video game production?

3. Can you see the principle of management by exception at play in any of EA’s recent business decisions? Why or why not?

4. How can a balanced scorecard approach be used by Electronic Arts?

5. How can EA use market control to help it regain its place at the top of the gaming market?

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