The Body Shop started its business by developing an extensive network of franchisees. Recently, franchisees have complained
Question:
The Body Shop started its business by developing an extensive network of franchisees. Recently, franchisees have complained about the company’s competing with their franchises through direct catalog sales and over the Internet. How does an expansion of Internet and direct catalogue selling affect the Body Shop?
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Direct catalog and internet sales should have two impacts on Body Shop franchisees First they have t...View the full answer
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Muhammad Umair
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Related Book For 
Managerial Economics and Organizational Architecture
ISBN: 978-0073375823
5th edition
Authors: James Brickley, Jerold Zimmerman, Clifford W. Smith Jr
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