Question: Randomly list the 10 examples you identified, keeping the rationale for each hidden. Exchange lists with another group. Each group should discuss the list given

Randomly list the 10 examples you identified, keeping the rationale for each hidden. Exchange lists with another group. Each group should discuss the list given to it by the other group and classify the various products or brands into one of two categories: “can copy Heineken’s approach” and

“cannot copy Heineken’s approach.” Be sure to have some rationale for your decision.

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