Apply the five major tools in the marketing communication mix to a hospitality or travel company by
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Apply the five major tools in the marketing communication mix to a hospitality or travel company by showing how a company can use all these tools.
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The marketing communication mix consists of five major tools advertising sales promotion public relations personal selling and direct marketing Lets e...View the full answer
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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