Choose an event (festival, concert, play, etc.) in your area that draws tourists. Look into how the

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Choose an event (festival, concert, play, etc.) in your area that draws tourists. Look into how the event is promoted and the benefits it brings to the community. Is this event effectively promoted? If yes, why? If no, how could it be improved?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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