Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?

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Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

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Question Posted: Dec 18, 2023 12:34 AM

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Compare and contrast publicity with advertising. What are the benefits and drawbacks of each?

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Publicity and advertising are both marketing strategies used to promote a product service or brand but they differ in several key ways Publicity is th...View the full answer

Marketing For Hospitality And Tourism

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