Discuss how to measure and manage return on marketing investment.
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Discuss how to measure and manage return on marketing investment.
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Measuring and managing return on marketing investment ROMI is crucial for any business as it helps ascertain the effectiveness and impact of marketing campaigns Here are some strategies to measure and ...View the full answer
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Shameen Tahir
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Related Book For
Marketing For Hospitality And Tourism
ISBN: 9781292363516
8th Global Edition
Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu
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