Is marketing control really necessary in a marketing plan, or is it an optional managerial exercise?

Question:

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Marketing For Hospitality And Tourism

ISBN: 9781292363516

8th Global Edition

Authors: Philip Kotler, John T. Bowen, Seyhmus Baloglu

See More Books

Question Posted: Dec 18, 2023 12:34 AM

See More Questions

Managing Scope Changes Case Study Scope changes on a project can occur regardless of how well the project is planned or executed. Scope changes can be the result of something that was omitted during...
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...
Suppose a city finds that its express highways into the city are congested and it is considering two remedies: (1) imposing a congestion charge on all users of its expressways during the peak periods...
On December 12, 2011, Car entered into three forward exchange contracts, each to purchase 100,000 Canadian dollars in 90 days. Assume a 12 percent interest rate. The relevant exchange rates are as...
Determine whether each of the following statements is true or false, and explain why. sin (7) + cos (2 + 7) = 1
Journal entries for buyer and seller perpetual inventory system The following are selected transactions of Watsonia Stores: Required (a) Assuming that neither business is registered for GST, record...
Petrenko Corporation has outstanding 2,000 $1,000 bonds, each convertible into 50 shares of $10 par value common stock. The bonds are converted on December 31, 2010, when the unamortized discount is...
The correct syntax of the re . sub ( ) function is re . sub ( string , replacement, pattern ) re . sub ( pattern , string, replacement ) re . sub ( replacement , pattern, string ) re . sub ( pattern...
Choose a hospitality or tourism organization in your area. On the internet find information that would be useful to you if you were developing a marketing plan for the organization. Explain how you...
What is the relationship, if any, between marketing strategies and marketing objectives?
The following balances have been extracted from the books of Glupersoo at 30 April 2004. Further information 1. Stocks at 30 April 2004: 2. The following expenses must be accrued at 30 April 2004. 3....
Use the following information to answer the next TWO (2) questions. Fillip Corporation makes 4,000 units of component UFO each year. This component is used in one of the company's final products. The...
In 2022 Green, Inc., had gross receipts from sales of $500,000, dividends of $100,000 from a domestic corporation in which Green, Inc., owned 50% of the stock, and operating expenses of $800,000....
On July 1, 2023, LIN Inc. issued a five-year, 10% bond of $400,000 for the discount price of $343,811. Interest is to be paid semi-annually on June 30 and December 31. The company's year end is July...
Jackson owns 60% of the shares of DoverDover Co. JacksonJackson personally owns a parcel of land, which he purchased for $ 99 comma 600$99,600. JacksonJackson decides to sell the land to DoverDover...
2. The Taylor series about x = 0 for the arctangent function converges for 1 < x 1 and is given by tan (x) - = 3-1/2 n=0 (1),2n+1 2n + 1 Write a computer program to evaluate tan-(x) by truncating the...
Angela enrolls as a student at Local College during the current year. Before she starts school, her parents lend Angela $80,000 with the stipulation that she will lend the entire $80,000 back to...
Integration is a vital concept when applied in one?s life. Integrating your life means making ideal choices. Perfect choices on the other go in line with quality decisions. Quality decisions lead to...
How do you think a furniture manufacturers buying habits and practices would be affected by the specific type of product to be purchased? Consider fabric for upholstered furniture, a lathe for the...
Discuss the importance of target marketing when analyzing organizational markets. How easy is it to isolate homogeneous market segments in these markets?
Explain how NAICS codes might be helpful in evaluating and understanding business ma r kets. Give an example.
Look under your bed for dust bunnies. If there arent any, look under your roommates bed, the refrigerator, or any similar place that might have some. Once you find them, blow one toward another....
Your client purchased a home two years ago for $400,000 and put 20% down. The interest rate on the loan was 3.50% with a loan term of 30 years. They have made two years' worth of payments. How much...
Generous Motors is offering its customers two financing choices on its popular line of Ventura automobiles. Under Option A, customers receive a $1,000 rebate. Under Option B, customers receive a...

Is marketing control really necessary in a marketing plan, or is it an optional managerial exercise?

Question:

Step by Step Answer:

Marketing control is a crucial element of a marketing plan and is considered an essential managerial exercise It involves the process of monitoring ev...View the full answer

Marketing For Hospitality And Tourism

Students also viewed these Business questions