Divide the class into groups of four or five. Each team should go to the Internet and

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Divide the class into groups of four or five. Each team should go to the Internet and look up Big Data analytics. Each team should then report to the class on how a specific company is effectively using Big Data to improve their marketing efficiency.

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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