For the product offering in your marketing plan, 1. Identify (a) Its stage in the product life
Question:
For the product offering in your marketing plan,
1. Identify
(a) Its stage in the product life cycle and
(b) Key marketing mix actions that might be appropriate, as shown in Figure 10-1.
2. Develop
(a) Branding and
(b) Packaging strategies, if appropriate for your offering.
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1 Question 1 really applies best to a marketing plan for a product or service more than say a re...View the full answer
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