Take a more detailed view of cities/markets used for testing products and other marketing elements https://smallbusiness.com/product-development/best-u-s-cities-to-test-market-a-national-product/. Consider

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Take a more detailed view of cities/markets used for testing products and other marketing elements https://smallbusiness.com/product-development/best-u-s-cities-to-test-market-a-national-product/. Consider the geographic distribution. Anything you see there? If you were testing a new accessory for jet skis what markets would you choose? Why those markets?

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Marketing Research

ISBN: 9781119716310

12th Edition

Authors: Carl McDaniel Jr, Roger Gates

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