What is service quality? Why do customers find it difficult to judge service quality?

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Marketing

ISBN: 9780357033791

20th Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Dec 16, 2022 05:43 AM

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What is service quality? Why do customers find it difficult to judge service quality?

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Service quality can be defined as customers perceptions of how ...View the full answer

Marketing

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