Experian Marketing Services is a global provider of marketing research. It helps organizations intelligently interact with today’s dynamic, empowered, and hyperconnected consumers. By coordinating seamless and intelligent interactions across all channels, marketers are able to precisely plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy, and maximize profits.

1. Review the three basic types of research. What kind of research is Experian providing to its customers? What type of data does it provide?

2. What specific method is used to collect data for Experian’s Hitwise online product?