Explain how a company should develop a value proposition and a positioning strategy.

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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Question Posted: Dec 09, 2023 06:09 AM

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Explain how a company should develop a value proposition and a positioning strategy.

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Developing a Value Proposition and Positioning Strategy A value proposition is a concise statement that clearly communicates the unique value your com...View the full answer

Marketing Management

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