How should Harrahs use the recent developments in data analytics, machine learning, and artificial intelligence to enhance

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How should Harrah’s use the recent developments in data analytics, machine learning, and artificial intelligence to enhance customer loyalty and create shareholder value?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:47 AM

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How should Harrahs use the recent developments in data analytics, machine learning, and artificial intelligence to enhance

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Marketing Management

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