Mayo Clinic is the first and largest integrated nonprofit medical group practice in the world. William and

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Mayo Clinic is the first and largest integrated nonprofit medical group practice in the world. William and Charles Mayo founded the clinic over 100 years ago as a small outpatient facility and pioneered the concept of a medical group practice— a model that is widely used today.

Mayo Clinic provides exceptional medical care and leads the nation in many specialties, such as cancer, heart disease, respiratory disorders, and urology. It consistently ranks at the   top of U.S. News & World Report’s Best Hospitals list and enjoys over 80 percent brand recognition among U.S. adults.

Mayo Clinic has reached this level of success by taking a different approach from most clinics and hospitals and placing unwavering focus on the patient experience. The clinic’s two interrelated core values can be traced back to its founders and are at the heart of all the organization does: placing the patient’s interests above all others and practicing teamwork.......


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1. Explain why Mayo Clinic is exceptional at serving patients. What value does Mayo Clinic create for patients?

2. What are the key points differentiating Mayo Clinic from other hospitals and medical facilities?

3. Do conflicts of interest exist between wanting to make patients happy and providing the best medical care possible? Why or why not?

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Marketing Management

ISBN: 9781292404813

16th Global Edition

Authors: Philip Kotler, Kevin Keller

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