You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2
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You work for Siemens Power Generations systems and are responsible for the sale of large, expensive ($2 million to $5 million) turbine generators to power utility companies. You have been contacted by the Ever-Sure Utility Corporation in Any Town, USA. Identify the buying center you are likely to find inside the company and how you would market the generators to the buying center group.
CorporationA Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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You are likely to find every traditional role in the buying center inc...View the full answer
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