1. Consider the following 12 brands of bath soap: Jergens, Dove, Zest, Dial, Camay, Ivory, Palmolive, Irish Spring, Lux, Safeguard, Tone, and Monchel. Form all the possible 66 pairs of these brands. Rate these pairs of brands in terms of similarity, using a 7-point scale.

2. Construct the nine sneaker profiles given in Table 21.4. Rate these nine profiles in terms of your preference, using a 9-point rating scale.

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TABLE 21.4 Sneaker Profiles and Their Ratings Profile No. 1 2 3 4 5 نیا 679 8 Sole 1 1 1 2 2 د را نیا نیا در 2 3 3 3 Attribute Levels Upper 1 2 3 123123 Price 1 2 2323-32 نا لا نا دیا ل دیا - - 2 1 1 Preference Rating 9 7 5 656 in 6 9 5 7