1. Visit your government’s Web site and access their collection of reports. Choose an example that has an explanation of how the data preparation process was carried out in order to compile the report. How does this process compare with the one described in the book?

2. Many brands have Facebook and Twitter accounts. If you were asked to create a means by which you could capture and analyze the data, where would you begin? Choose a brand familiar to you and sketch ideas regarding data capture, categorization, and analysis.