Can the primary scales of measurement be implemented in social media? Please explain your reasoning.

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 13, 2023 09:06 AM

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Can the primary scales of measurement be implemented in social media? Please explain your reasoning.

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The primary scales of measurement also known as the levels of measurement include four types nominal ordinal interval and ratio These scales define th...View the full answer

Marketing Research An Applied Orientation

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