Contrast the following pairs of concepts by defining and illustrating each: (a) History versus instrumentation effects (b)

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Contrast the following pairs of concepts by defining and illustrating each:

(a) History versus instrumentation effects

(b) Maturation versus mortality effects

(c) Testing versus before measure effects

(d) Selection bias versus self-selection

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Marketing Research

ISBN: 9781119497639

13th Edition

Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day

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