How can the representativeness of social media samples be improved?

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 28, 2023 07:19 AM

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How can the representativeness of social media samples be improved?

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General social media content available in the public domain may not be representative or even approp...View the full answer

Marketing Research An Applied Orientation

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