In small groups of four or five, discuss the following issues. 1. What type of institutional structure
Question:
In small groups of four or five, discuss the following issues.
1. What type of institutional structure is best for a marketing research department in a large business firm?
2. What is the ideal educational background for someone seeking a career in marketing research? Is it possible to acquire such a background?
3. Can ethical standards be enforced in marketing research? If so, how?
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1 The ideal structure will vary by industry but factors to consider are Product life cycleif it is f...View the full answer
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