Visit the Web page of three of the marketing research firms listed in Table 1.2. What types of research designs have these firms implemented recently?

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TABLE 1.2 Top 25 Global Market Research Firms Global Rank 2016 2015 Organization 1 2 3 4 in orx 2=22*2858333 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 24 1 Nielsen Holdings N.V. Kantar 2 3 4 5 6 8 10 12 7 Westat 9 INTAGE Holdings Inc.** comScore 11 13 14 16 17 19 18 20 24 21 25 IMS Health Inc. Ipsos SA*** GfK SE IRI dunnhumby I Wood MacKenzie**** The NPD Group MACROMILL Inc. J.D. Power ICF International Video Research Ltd.*** Decision Resources Group MaritzCX Abt SRBI YouGov ORC International 23 Mediametrie**** Cello Health Parent Country U.S United Kingdom U.S. France Germany U.S. United Kingdom U.S. Japan U.S. United Kingdom U.S. Japan U.S. U.S. U.S. United Kingdom U.S. Lieberman Research Worldwide U.S. Rentrak U.S. France United Kingdom Japan U.S. U.S. Total Number of Countries with Offices and Wholly-owned subsidiaries 106 100 105 87 74 9 29 6 8 24 20 15 13 9 7 3 5 5 3 21 8 3 6 1 3 Global Research Revenue (Millions of U.S. dollars) $6,172.0 $3,710.0 $2,921.0 $1,980.9 $1,712.6 $981.0 $970.5 $509.6 $375.7 $368.8 $364.7 $307.7 $296.0 $273.5 $219.4 2015 $182.2 $167.6 $151.6 $124.4 $122.9 $122.3 $119.8 $116.3 $104.9 $97.2 $22.472.6 Percent of Global Revenue from Outside Home Country 41.6% 79.7% 61.4% 93.1% 75.3% 38.3% 61.7% 3.6% 8.2% 27.3% 58.1% 24.9% 30.7% 33.8% 29.5% 0.0% 28.1% 26.5% 4.1% 71.8% 31.8% 30.9% 15.0% 10.1% 42.0% 55.3%