What should the outcome be if cluster analysis results are done on the same data with different

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What should the outcome be if cluster analysis results are done on the same data with different distance measures?

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 11, 2023 04:31 AM

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What should the outcome be if cluster analysis results are done on the same data with different

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The reliability and validity of the clustering solutions may be checked with the follow...View the full answer

Marketing Research An Applied Orientation

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