Why are the approaches for determining the relative importance of predictor variables not satisfactory for marketing research?

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 13, 2023 08:32 AM

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Why are the approaches for determining the relative importance of predictor variables not satisfactory for marketing research?

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Studying the residuals allows us to judge the appropriateness ...View the full answer

Marketing Research An Applied Orientation

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