You have been appointed by an international market research company to set up a number of sub-agencies across South America. You have been working with European materials and it directly into Spanish for recruitment and training. There are times when the Spanish translations do not work in countries such as Chile or Mexico because of the local dialects. You have had to take on professional translators and agencies that specialize in marketing in some of the countries. The language barriers are causing some real challenges. This is particularly true when you are carrying out briefings for new research projects. It is incredibly difficult for you, as the commissioning agency, to brief the field workers and moderators in these countries. What needs to be done going forward?