Divide the class into teams of four or five. Half of the teams should prepare short RFPs

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Divide the class into teams of four or five. Half of the teams should prepare short RFPs on the following topics:

1. Food on campus 

2. Role of fraternities and sororities on campus 

3. Entertainment in your city 

4. Your university website 

5. Role of student internships in education 

6. Online purchasing of school supplies 

7. Purchasing music on the Internet 

The RFPs should state clearly and precisely the research objectives and other pertinent information. The remaining teams should create proposals in response to the RFPs.

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Marketing Research Essentials

ISBN: 9781119239451

9th Edition

Authors: Carl McDaniel, Roger Gates

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