Question: Graphically represent the consumer decision-making process described in the following paragraph: The consumer first becomes aware of the need. Then the consumer simultaneously searches for
Graphically represent the consumer decision-making process described in the following paragraph:
The consumer first becomes aware of the need.
Then the consumer simultaneously searches for information from several sources: retailers, advertising, word of mouth, and independent publications. After that a criterion is developed for evaluating the available brands in the marketplace. Based on this evaluation, the most preferred brand is selected.
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