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Graphically illustrate the consumer decision-making process described in the following paragraph: The consumer first becomes aware of the need. Then

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Graphically illustrate the consumer decision-making process described in the following paragraph:
The consumer first becomes aware of the need. Then the con¬sumer simultaneously searches for information from several sources: retailers, advertising, word of mouth, and independent publications. After that, a criterion is developed for evaluating the available brands in the marketplace. Based on this evalua¬tion, the most preferred brand is selected.

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Marketing Research An Applied Orientation

Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: March 03, 2016 02:15:58
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