How might an automobile company use ethnography to improve their product?

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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Question Posted: Feb 29, 2024 09:00 AM

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How might an automobile company use ethnography to improve their product?

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An automobile company can use ethnography as a research method to gain deep insights into how customers interact with their vehicles and the broader a...View the full answer

Marketing Research

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