Consider any sports product and find evidence of advertising and sales promotion not on the Internet. Then
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Consider any sports product and find evidence of advertising and sales promotion not on the Internet.
Then locate the product’s promotion on the Internet. Comment on whether or not this organization practices integrated marketing communications.
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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