Interview the marketing manager of a sporting goods retailer or sports organization about the companys strategic sports

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Interview the marketing manager of a sporting goods retailer or sports organization about the company’s strategic sports marketing process.

Ask how the external and internal contingencies affect planning.

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Related Book For  answer-question

Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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