Locate two Web sites for the same sport one for women and one for men (e.g.,
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Locate two Web sites for the same sport – one for women and one for men (e.g., women’s basketball and men’s basketball). Comment on differences, if any, in how these sites market to spectators of the sport.
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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