Palo Alto Software maintains a website devoted to business and marketing plans. Log on to www. mplans.com/sample_marketing_plans.php
Question:
Palo Alto Software maintains a website devoted to business and marketing plans. Log on to www. mplans.com/sample_marketing_plans.php and take a look at a few of the sample marketing plans available. Do these plans use the same framework discussed in this chapter?
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The sample marketing plans available on the Palo Alto Software website use the same framework This framework is known as the SMART framework and it st...View the full answer
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