Talk with a small business owner about the strategic planning process he or she uses. Do they

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Talk with a small business owner about the strategic planning process he or she uses. Do they have a mission statement? Marketing goals and objectives? A marketing plan? What are the major issues he or she faces in implementing their marketing program?

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Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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