What is the difference between IMC, advertising, and integrated brand communication (IBC)?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

Question Posted: Feb 04, 2024 02:01 AM

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What is the difference between IMC, advertising, and integrated brand communication (IBC)?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

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