Why is test marketing so important to sports marketers in the new product development process? What are
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Why is test marketing so important to sports marketers in the new product development process? What are the three types of test markets?
Comment on the advantages and disadvantages of each type of test market.
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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