Evaluate changes in IMAXs business and corporate strategies. Could increasing the number of Hollywood movies released in
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Evaluate changes in IMAX’s business and corporate strategies. Could increasing the number of Hollywood movies released in IMAX format dilute the IMAX brand? What are other examples of brand dilution?
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IMAX has followed a twopronged growth strategy First it has chosen to generate growth by going beyond the cloistered museum environments and into the neighborhood multiplexes While this strategy does ...View the full answer
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