Question: Use the GoodBuy data set in this analysis. Compute a summated scale for Loyalty by summing LOY1, LOY2, LOY3, and LOY4. Then, conduct a MANCOVA

Use the GoodBuy data set in this analysis. Compute a summated scale for “Loyalty” by summing LOY1, LOY2, LOY3, and LOY4. Then, conduct a MANCOVA analysis using the summed variable and WTP as dependent variables and EXP1, EXP2, CSD5 and Hours as independent variables. Include the interaction of EXP1 and EXP2 to complete a full-factorial analysis. Interpret the results and draw the appropriate conclusions.

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