Why isnt face validity sufficient to establish the validity of a measure?

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Why isn’t face validity sufficient to establish the validity of a measure?

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Methods in Behavioral Research

ISBN: 978-0078035159

11th Edition

Authors: Paul C. Cozby, Scott C. Bates

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Question Posted: Feb 14, 2020 10:04 AM

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Why isnt face validity sufficient to establish the validity of a measure?

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Methods in Behavioral Research

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