A few years ago, Boeing's strategy was focused on its 787 Dreamliner mid-to-large size plane and its
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A few years ago, Boeing's strategy was focused on its 787 Dreamliner mid-to-large size plane and its ability to fly into smaller, non-hub airports. Rival European Airbus's strategy was focused on its very large A380 plane. What assumption about future demand for air travel was each company making?
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Boeing was forecasting that demand for mediumto...View the full answer
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Moses Mureithi Mwai
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